Journal research database

Search the research collection

Journal of Business and Finance in East and Horn of Africa

Find peer-reviewed articles by title, author, keyword, DOI, abstract, full text or cited reference.

Search the journal

Find the research you need

Search complete article text, metadata, authors, DOIs and cited references.

Research discovery

Explore the journal

Automatically refreshed from published WebView articles.

Browse full text

Research articles

Showing 1–6 of 6

Articles

Regulatory and Political Risk, and Multinational Corporate Strategy in Kenya

Jelle Bulle Noor

Regulatory and Political Risk, and Multinational Corporate Strategy in Kenya. This study examines the influence of political and regulatory stability on the investment and performance of multinational corporations (MNCs) operating in Kenya from 2010 to 2024.

  • Political risk
  • Multinational corporations
  • Regulatory stability
  • Investment behaviour

Articles

Progressive Composite and Price-based marketing impact on Safaricom Internet Data segment performance

Joash Mbegera Moenga

Progressive Composite and Price-based marketing impact on Safaricom Internet Data segment performance. This study examined the impact of Safaricom Plc’s promotion techniques on driving the company’s internet data dominance in Kenya.

  • Composite marketing
  • Price-based promotion
  • Internet data segment
  • Oligopolistic competition

Articles

Institutional Environment and Investor Confidence in the East and Horn of Africa

Jelle Bulle Noor

Institutional Environment and Investor Confidence in the East and Horn of Africa. This paper examines the relationship between the institutional environment and investor confidence in four East and Horn of Africa countries Kenya, Uganda, Tanzania, and Ethiopia using data from Af…

  • Institutional environment
  • investor confidence
  • business confidence index
  • governance quality

Articles

Composite and Price-based Marketing for Oligopolistic Telco Market Leaders-A study on Safaricom Plc Direct Voice Call Segment

Mbegera Joash Moenga

Composite and Price-based Marketing for Oligopolistic Telco Market Leaders-A study on Safaricom Plc Direct Voice Call Segment. This study examined Safaricom’s direct voice call segment on performance based on marketing techniques from 2011 through 2025.

  • Composite marketing
  • Price-based promotion
  • Direct voice call segment
  • Oligopolistic competition