Aim and Scope

The Journal of Business and Finance in East and Horn of Africa is a double-blind peer-reviewed scholarly journal dedicated to advancing high-quality research, policy analysis, and theoretical scholarship in business, finance, management, and related disciplines. The journal provides a platform for academics, researchers, policymakers, industry professionals, entrepreneurs, and development practitioners to disseminate original research that contributes to improved business practices, financial management, organizational performance, and sustainable economic development in East Africa, the Horn of Africa, and beyond.

The journal promotes interdisciplinary scholarship that addresses emerging business and financial challenges through rigorous empirical research, innovative methodologies, and evidence-based policy recommendations. It welcomes contributions that enhance knowledge, support informed decision-making, and foster innovation within both the public and private sectors.

Scope of the Journal

The journal welcomes original research articles, review papers, theoretical contributions, policy analyses, and case studies in, but not limited to, the following areas:

  • Marketing Strategy and Consumer Behaviour
  • Digital Marketing, E-Commerce, and Social Media Marketing
  • Accounting and Financial Reporting
  • Auditing, Assurance, and Internal Controls
  • Corporate Governance and Business Ethics
  • Corporate Finance and Financial Management
  • Investment Analysis and Portfolio Management
  • Banking, Financial Institutions, and Financial Markets
  • Public Finance, Taxation, and Fiscal Policy
  • Project Management and Programme Management
  • Monitoring, Evaluation, Accountability, and Learning (MEAL)
  • Procurement and Supply Chain Management
  • Logistics and Operations Management
  • Entrepreneurship and Innovation Management
  • Small and Medium Enterprise (SME) Development
  • Business Strategy and Strategic Management
  • Organizational Behaviour and Leadership
  • Human Resource Management
  • Risk Management and Corporate Sustainability
  • Corporate Social Responsibility and Environmental, Social, and Governance (ESG)
  • International Business and Trade
  • Business Analytics and Digital Transformation
  • Financial Technology (FinTech) and Digital Finance
  • Economic Development and Business Policy

Interdisciplinary Research

The journal particularly encourages interdisciplinary research that integrates business and finance with economics, public administration, information technology, environmental sustainability, governance, public policy, and development studies. Comparative and international studies that generate insights applicable to East Africa, the Horn of Africa, and other developing economies are especially encouraged.

Types of Manuscripts

The journal publishes:

  • Original Research Articles
  • Review Articles
  • Theoretical Papers
  • Policy Analyses
  • Case Studies
  • Research Notes
  • Short Communications
  • Book Reviews

The journal seeks to contribute to the advancement of business knowledge, financial innovation, entrepreneurial development, organizational excellence, and sustainable economic growth in Africa and the global community.