Template-Type: ReDIF-Article 1.0 Author-Name: Jelle Bulle Noor Title: Regulatory and Political Risk, and Multinational Corporate Strategy in Kenya Abstract: This study examines the influence of political and regulatory stability on the investment and performance of multinational corporations (MNCs) operating in Kenya from 2010 to 2024. Using secondary data from firm-level financial statements, UNCTAD (2025), the World Bank (2025), and the Central Bank of Kenya (2025), the analysis applies fixed-effects and dynamic panel models to assess how changes in governance quality affect corporate outcomes. Results show that higher political and regulatory stability significantly increases capital expenditure, investment growth, and profitability, while reducing precautionary cash holdings. These findings highlight the central role of institutional quality in shaping multinational strategy and economic resilience in emerging markets, offering critical insights for policymakers and business leaders. Keywords: Political risk, multinational corporations, regulatory stability, investment behaviour, Kenya Journal: Journal of Business and Finance in East and Horn of Africa Pages: 1-18 Volume: 1 Issue: 1 Year: 2025 DOI: 10.66699/tbccby39 File-URL: https://eastafricajournal.org/index.php/jbf-eha/article/view/Regulatory_and_Political_Risk_in_Kenya_Multinational_Strategy File-Format: text/html File-URL: https://eastafricajournal.org/index.php/jbf-eha/article/view/Regulatory_and_Political_Risk_in_Kenya_Multinational_Strategy/Regulatory_and_Political_Risk_in_Kenya_Multinational_Strategy File-Format: Application/pdf Handle: RePEc:eom:jbfhea:v:1:y:2025:i:1:p:1-18 Template-Type: ReDIF-Article 1.0 Author-Name: Joash Mbegera Moenga Title: Progressive Composite and Price-based marketing impact on Safaricom Internet Data segment performance Abstract: This study examined the impact of Safaricom Plc's promotion techniques on driving the company's internet data dominance in Kenya. The study used secondary data from Safaricom Plc financial reports from 2014 through 2024. The study hypothesized that both price-based and non-price marketing initiatives drove internet consumption at 95% CI. A case study research design was adopted. A positive and strong association between the non-price and progressive composite marketing and the key performance indicators in the internet data segment. Bivariate regression analyses established that progressive composite data promotion predicted average monthly data usage by Safaricom customers, internet data total revenue, and average monthly active data subscription rate. At the same time, data pricing per MB as a promotional strategy explained the average monthly active data subscription rate, the total revenue gained from internet data sales, and monthly active subscription rate. These findings underscore the effectiveness of Safaricom Plc's promotional and pricing strategies in enhancing market penetration and revenue growth in a saturated oligopolistic telecommunication industry where it is a leader. Keywords: Composite marketing, price-based promotion, internet data segment, oligopolistic competition, Safaricom Plc Journal: Journal of Business and Finance in East and Horn of Africa Pages: 19-27 Volume: 1 Issue: 1 Year: 2025 DOI: 10.66699/msppkd88 File-URL: https://doi.org/10.66699/msppkd88 File-Format: text/html Handle: RePEc:eom:jbfhea:v:1:y:2025:i:1:p:19-27 Template-Type: ReDIF-Article 1.0 Author-Name: Mbegera Joash Moenga Title: Composite and Price-based Marketing for Oligopolistic Telco Market Leaders-A study on Safaricom Plc Direct Voice Call Segment Abstract: This study examined Safaricom's direct voice call segment on performance based on marketing techniques from 2011 through 2025. The study hypothesized that composite and price-based marketing predicted the segment's performance over the study period at 95% CI. A case study research design, using secondary data was employed. Results showed that the company exhibited slower-than expected growth in selected voice performance metrics. Correlation analysis revealed a positive association between customer size and voice call revenue and a negative association with call pricing and voice usage metrics. Regression results reinforced these findings. Overall, the findings demonstrate that while voice call promotions effectively boost customer acquisition and revenue, they do not significantly increase individual customer spending or call duration, highlighting a shift toward cost-sensitive usage behaviour. Keywords: Composite marketing, price-based promotion, direct voice call segment, oligopolistic competition, Safaricom Plc Journal: Journal of Business and Finance in East and Horn of Africa Pages: 28-37 Volume: 1 Issue: 1 Year: 2025 DOI: 10.66699/cy4tys51 File-URL: https://doi.org/10.66699/cy4tys51 File-Format: text/html Handle: RePEc:eom:jbfhea:v:1:y:2025:i:1:p:28-37 Template-Type: ReDIF-Article 1.0 Author-Name: Jelle Bulle Noor Title: Institutional Environment and Investor Confidence in the East and Horn of Africa Abstract: This paper examines the relationship between the institutional environment and investor confidence in four East and Horn of Africa countries Kenya, Uganda, Tanzania, and Ethiopia using data from Afrobarometer (Rounds 8-9) and the Trading Economics Business Confidence Index (2024). Key institutional indicators include trust in government institutions, perceived corruption, governance performance, and rule of law. Results from an ordinary least squares (OLS) regression reveal that stronger institutional environments marked by higher trust, lower corruption, and effective governance are positively associated with higher business confidence levels. Country-specific effects show Kenya and Tanzania exhibit the strongest investor optimism, while Ethiopia's transitional governance context dampens confidence. The findings underscore the central role of institutional quality in shaping regional investment sentiment and economic stability. Keywords: Institutional environment, investor confidence, business confidence index, governance quality, East and Horn of Africa Journal: Journal of Business and Finance in East and Horn of Africa Pages: 38-49 Volume: 1 Issue: 1 Year: 2025 DOI: 10.66699/1gqk1e73 File-URL: https://doi.org/10.66699/1gqk1e73 File-Format: text/html Handle: RePEc:eom:jbfhea:v:1:y:2025:i:1:p:38-49 Template-Type: ReDIF-Article 1.0 Author-Name: Jaosh Mbegera Moenga Title: Progressive Composite and Price-based marketing impact on Airtel Kenya Internet Data segment performance Abstract: This study examined the performance of a follower firm in an oligopolistic telecommunications market over a ten-year period (2014-2024). The study hypothesized that price-based and composite marketing strategies influenced the company's data segment performance at 95% confidence interval. A case study research design cantered on Airtel Kenya Limited Plc was adopted. Secondary data on internet data services, subscriber trends, pricing strategies, and promotional efforts was collected for analysis. The findings revealed a strong positive relationship between progressive composite promotion, subscriber numbers, data usage, and data revenue, but a negative correlation with internet data pricing. Regression analyses further demonstrated that progressive composite promotional efforts explained monthly data subscription rates, change in annual data revenue, and monthly data usage. On the other hand, average price per megabyte predicted regular internet subscriber numbers, change in data revenue, and monthly data usage. These findings suggest that Airtel's promotional strategies and outcomes align with penetration pricing and consumer behavior theories and generate valuable insights for Telecom providers navigating competitive landscapes in oligopolistic markets in which they occupy the position of followers. Keywords: Composite marketing, price-based strategy, internet data segment, oligopolistic competition, Airtel Kenya Limited, market adaptation, telecom industry Journal: Journal of Business and Finance in East and Horn of Africa Pages: 50-58 Volume: 1 Issue: 1 Year: 2025 DOI: 10.66699/sh2j1142 File-URL: https://doi.org/10.66699/sh2j1142 File-Format: text/html Handle: RePEc:eom:jbfhea:v:1:y:2025:i:1:p:50-58